NEW YORK–Alcoa announced today that Randall Scheps, 42, is appointed to the newly
created position of Director, Consumer Electronics Market Development.
In this assignment, he is responsible for building Alcoa business
globally in the fast-growing consumer electronics market. The
appointment signifies Alcoa’s strong commitment to this growing market.
Scheps joined Alcoa in 2006 in a marketing leadership role in ground
transportation. He has degrees in engineering and business from the
University of Texas and the University of Michigan.
Aluminum use in consumer electronics is projected to more than double in
the next five years and Alcoa is positioning to capitalize on this
growth. Alcoa’s research confirms that consumers are drawn to the
durable and beautiful finishes that aluminum offers.
“Our research confirms that consumers view aluminum as more durable and
more of a premium perception product than plastic. It really resonates
when we explain that aluminum is also infinitely recyclable and has a
much lower overall environmental impact than plastic. Consumers want to
see more aluminum and less plastic,” Scheps said.
Manufacturers know that using aluminum creates premium positioning for
their product and brand.
“Our strategy is to partner with OEM customers and their global supply
chains to bring new and exciting aluminum solutions to the market. We
might develop a new surface finish in our technical center in
Pittsburgh, but produce it in our plant in Qinhuangdao, China, and then
help our customer launch it in its plant in Shenzhen with our technical
team in China,” said Kevin Kramer, President, Alcoa Growth Initiatives.
Alcoa’s offerings to the consumer electronics market include aluminum
sheet available in a number of finishes, textures and colors; recycled
content materials that are lower in CO2; and the world’
smallest threaded insert – allowing electronics to keep getting thinner
To learn more about the Alcoa Consumer Electronic market visit http://www.alcoa.com/con_electronics/en/home.asp.
Alcoa is the world’s leading producer of primary
aluminum, fabricated aluminum and alumina. In addition to inventing the
modern-day aluminum industry, Alcoa innovation has been behind major
milestones in the aerospace, automotive, packaging, building and
construction, commercial transportation, consumer electronics and
industrial markets over the past 120 years. Among the solutions Alcoa
markets are flat-rolled products, hard alloy extrusions, and forgings,
as well as Alcoa® wheels, fastening systems, precision and investment
castings, and building systems in addition to its expertise in other
light metals such as titanium and nickel-based super alloys.
Sustainability is an integral part of Alcoa’s operating practices and
the product design and engineering it provides to customers. Alcoa has
been a member of the Dow Jones Sustainability Index for eight
consecutive years and approximately 75 percent of all of the aluminum
ever produced since 1888 is still in active use today. Alcoa employs
approximately 59,000 people in 31 countries across the world. More
information can be found at www.alcoa.com.