Alcoa’s “Smog-Eating” Technology to Bolster Sustainability at New Electronics Recycling Hub in North Carolina

April 24, 2012

Reynobond® with EcoClean™ Installed at New Electronic Recyclers
International Facility in Badin, N.C.

BADIN, N.C.–Today, Alcoa (NYSE: AA) unveiled one of the first commercial building
installations of Reynobond®
with EcoClean
™, the architectural panel that cleans itself and the
air around it, at the new Electronic Recyclers International (ERI)
facility in Badin, N.C. The product is installed at ERI’s Southeast
regional electronics recycling hub, which is expected to create up to
200 new jobs in central North Carolina.

“Sustainability is at the core of Alcoa’s practices and product design,
and we’re excited about the completion of this unique installation in
the Badin community,” said Alcoa Vice President and Chief Sustainability
Officer Kevin Anton. “As one of the first installations of EcoClean in
North America, the ERI facility in Badin represents an exciting step
forward for sustainable building design, making this new electronics
recycling facility even more eco-friendly.”

Introduced in 2011, EcoClean was developed by Alcoa scientists through a
process that leverages patented HYDROTECT™ technology to apply a
titanium dioxide coating, called EcoClean, to the pre-painted aluminum
surface of Alcoa’s Reynobond architectural panels. The coating works
with natural sunlight, acting as a catalyst to break down organic
pollutants on its surface and in the air around it into harmless matter
which is then washed away by rainwater. Ten thousand square feet of
EcoClean has the smog removal power of approximately 80 trees,
equivalent to offsetting the nitrogen oxide created by the pollution
output of four cars per day.

“We look forward to bringing new ‘green-collar’ jobs to North Carolina
as we expand our network of e-waste facilities, and are excited to
further our partnership with Alcoa through the installation of this
revolutionary technology at the new Badin site,” said John Shegerian,
Chairman and CEO of ERI. “This environmentally advanced building will
positively impact the environment, aligning with our mission to reduce
waste and enhance sustainability.”

Alcoa is a minority investor in ERI, the largest U.S. recycler of
electronics waste, and brings its expertise in recycling to the growing
e-waste challenge. The partnership between the two organization aims to
enhance the role of aluminum in creating more sustainable electronics.
Through strategic investments in R&D, such as Reynobond® with EcoClean™,
Alcoa and its partners are driving sustainable solutions for the
building and construction industry.

For more information on this product and other innovations from Alcoa,

About Alcoa
Alcoa is the world’s leading producer of primary
and fabricated aluminum, as well as the world’s largest miner of bauxite
and refiner of alumina. In addition to inventing the modern-day aluminum
industry, Alcoa innovation has been behind major milestones in the
aerospace, automotive, packaging, building and construction, commercial
transportation, consumer electronics and industrial markets over the
past 120 years. Among the solutions Alcoa markets are flat-rolled
products, hard alloy extrusions, and forgings, as well as Alcoa® wheels,
fastening systems, precision and investment castings, and building
systems in addition to its expertise in other light metals such as
titanium and nickel-based super alloys. Sustainability is an integral
part of Alcoa’s operating practices and the product design and
engineering it provides to customers. Alcoa has been a member of the Dow
Jones Sustainability Index for 10 consecutive years and approximately 75
percent of all of the aluminum ever produced since 1888 is still in
active use today. Alcoa employs approximately 61,000 people in 31
countries across the world. More information can be found at