New ‘Cool Twist’ Package Uses Alcoa Technology and Bottle Sheet;
Alcoa Branding on Each Bottle
Bud Light drinkers across America can now enjoy new, reclosable 16-ounce
bottles enabled by Alcoa’s technology and materials.
The new Bud Light “Cool Twist” reclosable aluminum bottle is based on
Alcoa’s patented bottle technology, uses Alcoa’s aluminum bottle sheet
and carries the Alcoa logo on the package. The Alcoa technology licensed
by Anheuser-Busch for the Bud Light “Cool Twist” bottle is built on
years of expertise in creating innovative packaging. Alcoa provided
product support to the Anheuser-Busch Innovations team, from package
design through the launch of the new bottle.
“Using our innovation, technology and full product support, Alcoa
consistently partners with customers to help them bring differentiated
products to the market,” said Andrey Donets, President of Alcoa Global
Packaging.
“We partnered with Alcoa to leverage their insights and skill to develop
a package that combined both form and function, and we achieved that
with the ‘Cool Twist’ bottle,” said Pat McGauley, vice president,
Innovations, Anheuser-Busch. “Not only does the ‘Cool Twist’ bottle have
a sleek, innovative design, but it feels colder.”
Alcoa’s Global Packaging group offers a suite of unique and proprietary
packaging technologies, allowing beer and beverage companies to bring
their brands’ to life in new and unique ways. These innovations enhance
brands’ existing capabilities and result in cost-effective and efficient
manufacturing solutions that are fully compatible with existing
production lines.
“Alcoa’s proven history of packaging innovation spans from the
introduction of the first pop-top tab on an aluminum can to this unique
new aluminum bottle for Bud Light,” said Dr. Raymond Kilmer, Alcoa
Executive Vice President and Chief Technology Officer. “Collaborating
with Anheuser Busch to create and deliver a cool, recyclable bottle that
generates excitement for their consumers is what Alcoa innovation is all
about.”
To view Bud Light’s ad for the new “Cool Twist” reclosable aluminum
bottle, visit: https://www.youtube.com/watch?v=bdAvN92EIYI.
About Alcoa
A global leader in lightweight metals engineering and manufacturing,
Alcoa (NYSE:AA) innovates multi-material solutions that advance our
world. Our technologies enhance transportation, from automotive and
commercial transport to air and space travel, and improve industrial and
consumer electronics products. We enable smart buildings, sustainable
food and beverage packaging, high-performance defense vehicles across
air, land and sea, deeper oil and gas drilling and more efficient power
generation. We pioneered the aluminum industry over 125 years ago, and
today, our 60,000 people in 30 countries deliver value-add products made
of titanium, nickel and aluminum, and produce best-in-class bauxite,
alumina and primary aluminum products. For more information, visit www.alcoa.com,
follow @Alcoa on Twitter at www.twitter.com/Alcoa
and follow us on Facebook at www.facebook.com/Alcoa.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140213005246/en/
Alcoa
Investor Contact
Kelly Pasterick, 212-836-2674
or
Media Contact
Kevin G. Lowery, 412-553-1424
Mobile: 724-422-7844